Privacy Policy

Effective Date: July 16, 2026
Last Updated: July 16, 2026

Burgen Machine (“BURGEN,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information that you provide when visiting our website, submitting an inquiry, interacting with our advertisements, or communicating with our team.

This Privacy Policy explains what information we collect, how we use it, when we may share it, how long we retain it, and the choices and rights available to you.

This Privacy Policy applies to:

• Our website at www.burgenmachine.com;
• Contact forms and quotation request forms on our website;
• Facebook and Instagram lead forms operated by BURGEN;
• Communications through email, telephone, WhatsApp and social media;
• Other online services that link to this Privacy Policy.

By using our website or submitting information to BURGEN, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information directly from you, automatically through our website, or from advertising and communication platforms that you use to contact us.

1.1 Information You Provide Directly

When you request a quotation, submit an inquiry, complete an advertising form, or communicate with our team, we may collect:

• Full name;
• Business email address;
• Telephone or WhatsApp number;
• Company name;
• Company website;
• Country, state, city or business location;
• Job title or business role;
• Product or industry information;
• Product type and material characteristics;
• Desired package type, fill weight and package size;
• Required production capacity;
• Machine or production-line requirements;
• Project budget and estimated purchasing timeline;
• Photos, videos, drawings, sample packaging or technical documents you provide;
• Messages, questions and other information included in your communications.

Please do not send sensitive personal information, medical information, payment card details, passwords, government identification numbers or other information that is not necessary for evaluating your packaging project.

1.2 Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically, including:

• Internet Protocol address;
• Browser type and browser language;
• Device type and operating system;
• Approximate location derived from your IP address;
• Pages viewed and time spent on those pages;
• Referring website or advertising source;
• Links and buttons clicked;
• Form interactions and submissions;
• Date and time of visits;
• Cookie identifiers and similar online identifiers;
• Campaign information, including UTM parameters;
• Interactions with email, WhatsApp or social-media contact buttons.

We use this information to understand website performance, measure advertising effectiveness, identify technical problems and improve the user experience.

1.3 Information Received from Third Parties

We may receive information from third parties when you interact with BURGEN through:

• Facebook or Instagram lead advertisements;
• Meta instant forms;
• Google advertising services;
• WhatsApp;
• Social-media platforms;
• Business partners, distributors or referral sources;
• Analytics and advertising service providers.

The information we receive depends on the information you submit, your account settings and the privacy practices of the relevant third-party service.

2. How We Use Personal Information

We may use personal information to:

• Respond to inquiries and quotation requests;
• Evaluate your packaging application;
• Recommend suitable packaging machines or production-line configurations;
• Prepare technical proposals, quotations and project documents;
• Communicate about machine specifications, sample testing, factory acceptance testing, delivery, installation and after-sales service;
• Arrange online meetings, factory visits or technical discussions;
• Send requested product information, videos, brochures or case studies;
• Follow up on potential packaging projects;
• Manage customer, distributor and supplier relationships;
• Measure website traffic and advertising performance;
• Identify which advertising channels generate inquiries;
• Improve our website, forms, products and marketing materials;
• Prevent fraud, misuse, spam and security incidents;
• Maintain business records;
• Comply with legal, regulatory, tax and contractual obligations;
• Establish, exercise or defend legal claims.

We may also use business contact information to send relevant product updates or marketing communications. You may unsubscribe from marketing communications at any time.

3. Legal Bases for Processing

Where applicable data-protection law requires a legal basis, we process personal information based on one or more of the following:

Contractual Necessity

We may process information when necessary to prepare a quotation, respond to a project request, negotiate an order or perform a contract.

Legitimate Business Interests

We may process information for legitimate business purposes, including responding to business inquiries, improving our services, preventing fraud, measuring marketing performance and developing customer relationships.

Consent

We may rely on your consent for certain marketing communications, cookies, analytics or advertising technologies where consent is required.

Legal Obligations

We may process information when necessary to comply with applicable laws, regulations, court orders or government requests.

You may withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing that occurred before the withdrawal.

4. Cookies and Similar Technologies

Our website may use cookies, tags, pixels and similar technologies to operate the website, remember user preferences, analyze traffic and measure advertising performance.

These technologies may include:

• Essential website cookies;
• Google Analytics;
• Google Tag Manager;
• Google advertising technologies;
• Meta Pixel or other Meta business tools;
• WordPress and website-plugin cookies;
• Embedded video or social-media technologies;
• Cookie-consent management tools.

Google Analytics

We may use Google Analytics to understand how visitors find and use our website. Google Analytics may collect information such as device details, browser information, approximate location, website interactions, page views, session information and online identifiers.

We use analytics information to evaluate website performance, understand traffic sources and improve our website and marketing campaigns.

We do not intentionally send names, email addresses, telephone numbers or other directly identifying information to Google Analytics.

Advertising and Social-Media Technologies

Depending on our website configuration and your cookie choices, advertising technologies may help us:

• Measure whether advertisements generate website visits or inquiries;
• Create aggregated advertising reports;
• Show advertisements to people who previously interacted with our website;
• Improve the relevance and performance of our advertising campaigns.

You may be able to manage non-essential cookies through the cookie banner or browser settings. Blocking cookies may affect certain website functions.

5. Meta Lead Advertisements

BURGEN may use Facebook and Instagram lead advertisements, including Meta instant forms.

When you submit a Meta lead form, Meta may provide BURGEN with the information you entered or confirmed, such as:

• Name;
• Business email;
• Telephone number;
• Company name;
• Company website;
• Product application;
• Packaging requirements;
• Target production speed;
• Purchasing timeline.

We use this information to evaluate your project, provide a packaging recommendation, prepare a quotation and follow up regarding your inquiry.

Your use of Facebook, Instagram and Meta services is also subject to Meta’s own privacy policy and platform terms.

Submitting a lead form does not create a purchase obligation or guarantee that a particular machine is suitable for your application. Final machine selection is subject to product evaluation, technical confirmation and project testing.

6. WhatsApp, Email and Other Communications

When you contact BURGEN through WhatsApp, email, telephone or social media, we may collect and retain:

• Your contact details;
• Your account or profile name;
• The content of your messages;
• Attachments and product information;
• Message date and time;
• Communication and follow-up history.

WhatsApp and other communication platforms process information according to their own privacy policies and terms.

Do not send confidential formulas, sensitive personal information or commercially sensitive documents unless necessary and appropriately protected.

7. How We Share Personal Information

We do not sell personal information for money.

We may share personal information only when reasonably necessary with the following categories of recipients:

Service Providers

We may use service providers that assist with:

• Website hosting and maintenance;
• Email and cloud storage;
• Customer relationship management;
• Website analytics;
• Advertising and lead generation;
• Cybersecurity;
• Document management;
• Translation;
• Logistics and delivery;
• Installation and after-sales service.

These providers may process information only as necessary to provide services to BURGEN, subject to their contractual and legal obligations.

BURGEN Personnel and Related Business Teams

Information may be accessed by authorized sales, engineering, project management, production, logistics and after-sales personnel who require it to respond to your inquiry or complete your project.

Distributors and Service Partners

Where appropriate, we may share limited project information with an authorized distributor, installation partner or technical service provider, particularly when local support is required.

We will only share information reasonably necessary for the relevant service.

Professional Advisers and Authorities

We may disclose information to accountants, lawyers, insurers, auditors, regulators, courts or government authorities when necessary to:

• Comply with law;
• Respond to lawful requests;
• Protect our rights or property;
• Investigate fraud or security incidents;
• Enforce agreements;
• Protect the safety of customers, employees or others.

Business Transfers

If BURGEN is involved in a merger, acquisition, restructuring, financing, sale of assets or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

8. Sale, Sharing and Targeted Advertising

BURGEN does not sell personal information for monetary compensation.

Some privacy laws may define the use of advertising cookies or disclosure of online identifiers to advertising platforms as “selling,” “sharing” or “targeted advertising,” even when no money is exchanged.

Where applicable, you may request that we stop using or disclosing your personal information for these purposes by:

• Adjusting your cookie preferences;
• Disabling non-essential advertising cookies;
• Contacting us at packing@bgpacking.com.

We will process valid requests in accordance with applicable law.

9. International Data Transfers

BURGEN serves customers internationally.

Your personal information may be processed in countries other than the country where you live, including countries where BURGEN, its hosting providers, analytics providers, communication platforms or service partners operate.

Data-protection laws in those countries may differ from the laws in your jurisdiction.

Where required, we use reasonable contractual, organizational or technical safeguards for international transfers of personal information.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The length and status of a potential or active project;
• Whether a quotation or contract was issued;
• Customer-support and after-sales requirements;
• Warranty and equipment-service requirements;
• Legal, accounting and tax obligations;
• Dispute resolution and fraud prevention;
• Your marketing preferences.

General inquiries that do not result in a project may be retained for a reasonable follow-up period and then deleted, anonymized or archived.

Information related to completed transactions may be retained longer where necessary for contracts, warranties, service records, tax or legal compliance.

11. Data Security

We use reasonable administrative, technical and organizational measures designed to protect personal information against:

• Unauthorized access;
• Accidental loss;
• Misuse;
• Alteration;
• Improper disclosure;
• Destruction.

These measures may include access controls, account authentication, limited employee access, secure hosting, backups and appropriate internal procedures.

No website, internet transmission, email or electronic storage method is completely secure. We therefore cannot guarantee absolute security.

You should avoid sending passwords, payment-card information, government identification numbers or other highly sensitive information through ordinary website forms, email or WhatsApp.

12. Your Privacy Rights

Depending on where you live and applicable law, you may have the right to:

• Request access to personal information we hold about you;
• Request correction of inaccurate information;
• Request deletion of personal information;
• Request a copy of certain personal information;
• Restrict or object to certain processing;
• Withdraw consent;
• Opt out of marketing communications;
• Opt out of certain sales, sharing or targeted advertising;
• Request information about categories of information collected, used or disclosed;
• Appeal a decision relating to a privacy request where applicable;
• Exercise your rights without unlawful discrimination.

To submit a privacy request, contact:

Email: packing@bgpacking.com
WhatsApp: +86 183 4440 8617

Please include “Privacy Request” in the subject line or message.

We may need to verify your identity before completing a request. We will only request information reasonably necessary to verify that you are the person associated with the relevant data.

You may use an authorized agent where permitted by law. We may request evidence that the agent is authorized to act on your behalf.

Certain information may be exempt from deletion or access requirements, including information that must be retained to complete a contract, maintain transaction records, comply with law, prevent fraud or establish legal claims.

13. California Privacy Notice

This section applies only where the California Consumer Privacy Act, as amended, applies to BURGEN’s processing activities.

During the preceding 12 months, we may have collected the following categories of personal information:

Identifiers

Examples include name, business email address, telephone number, IP address and online identifiers.

Customer and Business Information

Examples include company name, job title, project requirements, quotation information and communication history.

Commercial Information

Examples include products considered, machine requirements, purchase timeline, quotations and transaction records.

Internet or Electronic Network Activity

Examples include website pages viewed, referring sources, browser information, advertising interactions and cookie identifiers.

Geolocation Information

We may collect approximate location based on IP address or location information that you provide.

Professional or Employment-Related Information

Examples include company name, job title, department and business responsibilities.

Inferences

We may make limited business-related inferences, such as likely machine interest or project stage, based on information you submit and website interactions.

We collect these categories from you, your device, advertising platforms, analytics providers, social networks, business partners and publicly available business sources.

We use and disclose these categories for the business purposes described in this Privacy Policy.

We do not knowingly sell personal information for monetary compensation.

Where applicable, California residents may request access, correction or deletion and may opt out of certain sales or sharing of personal information.

Requests may be submitted to packing@bgpacking.com.

14. Marketing Communications

We may send marketing or follow-up communications relating to packaging machines, project solutions, case studies, company updates or industry information.

You may unsubscribe by:

• Using an unsubscribe link where available;
• Replying to the email with an unsubscribe request;
• Contacting packing@bgpacking.com.

Even after you unsubscribe from marketing, we may still send non-promotional communications relating to an active inquiry, quotation, order, service request or legal obligation.

15. Children’s Privacy

BURGEN provides industrial packaging machinery and business-to-business services.

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has submitted personal information to us, contact packing@bgpacking.com so that we can review and, where appropriate, delete the information.

16. Third-Party Websites and Services

Our website may contain links to:

• WhatsApp;
• Facebook;
• Instagram;
• YouTube;
• Google services;
• Distributor websites;
• Customer websites;
• Other third-party websites or platforms.

BURGEN does not control the privacy, security or content practices of third-party services.

You should review the privacy policies of those services before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our website;
• Our advertising and analytics tools;
• Our business practices;
• Applicable legal requirements;
• The services we provide.

When changes are made, we will update the “Last Updated” date at the top of this page.

Material changes may also be communicated through an additional website notice where appropriate.

18. Contact Us

For questions, requests or complaints concerning this Privacy Policy or our handling of personal information, contact:

Burgen Machine

Website: www.burgenmachine.com
Email: packing@bgpacking.com
WhatsApp: +86 183 4440 8617

Please use the subject line:

Privacy Request – Burgen Machine